Facebook Group

How to write Facebook Group Captions that sell

Your Facebook Group Captions are not working and I am here to tell you why!

Let’s dig deep!

You start your group and you post - you post your content - your content you THINK people need.

Let’s say you sell a digital course about Relationships with Money, you invite people to your free FB Group via a Relationship with money Checklist Freebie, like my friend Kat at

They enter the group going YAY!!! I found this place because I will set my money woahs at bay. Then tomorrow hits, the next day, the next month, the next year and you go ——wait?!?!? Where did all my people go? They don’t comment, they don’t like anymore? They were here but now their gone!

I know WHY, you wanna know??

Literally KNOW ONE Is talking about this..

They say —- go — post more engaging content, so you create challenges, you create calls to action about your money and NOTHING!

Here is why —

People join for the content + they stay for the COMMUNITY!

Think about this

You join a group because you connect to this Real Estate agent - you’re starting to look for houses but you’re not ready to pull the trigger but you love her vibe.

She shares Real Estate Real Estate Real Estate everyday

But you’re not focusing on Real Estate everyday in your life

So what is going to happen?

You tune her out —- not because you don’t like her but because you don’t need her today - or tomorrow - etc

Then you forget you’re in her group so you don’t check in 

She as the group leader goes ——> where did all my people go?? Why don’t they engage - comment - like - ask questions?

Flip the Script!! 

Hang out with them as human beings who connect and have ME TOO experiences and guess what??

When it’s time to look at houses — THEY CONNECT WITH YOU —— YOU’RE HUMAN —- you’ve had time to connect with them as a HUMAN!!

They know you sell houses because you weave that in the conversation naturally....

People know I play hockey and my friends call me Banana because I weave that in there.

When it’s time to share a resource you created —— share it in the group —- they love you and trust you and find you as a friend..

OK, so now you’re probably going WTH??!?!? How do I create posts like that?

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I’ve got your back, I have made it EASY as PIE!!

OMBG... Finally... something about Facebook and FB groups that actually makes sense! Thank you soo much. I never thought of it like that before! 💕
— Our Community Cafe Member

I created a program from my heart called CONVERSATION STARTER in November of 2018 after listening to my own Free Groups struggles with their engagement. I knew I had a gift of conversation starter captions when my free group said to me “YOU SHOULD SELL THESE, MY GROUP IS LOVING THESE SAMPLES”

So I did and the rest is history, we dig DEEP into groups and the psychology of why people do what they do.

This is not a simple JUST POST ENGAGING FACEBOOK GROUP GAMES. These posts are INTENTIONAL and create a ME TOO experience with your members so that YOU CAN SPEND TIME SELLING what


If you are not ready to dig into something like that then JOIN us in our FREE COMMUNITY where I share samples all the time that you can use.

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How to Grow your Facebook Group

There are so many people out there who have failed at their Facebook Groups. I hope that is not you, I hope you are here because you want your group to grow and succeed.

I am not one to write a book either. So, I am going to shoot you a few tips I share regularly in FREE COMMUNITY CALLED the COMMUNITY CAFE.

1 - Make sure people who are checking your profile can quickly see where they can find your group. Add it in your profile.

2 - Find at least 3-5 Groups where your ideal clients would be hanging out, spend 10 minutes a day and be helpful and social in those groups. Building relationships are what is going to grow a hugely successful groups.

3 - Remind people you connect with that you have a group and it is THE place to be!

4 - Make sure it is in your signature line on your email.

Do these help? Come on in and let me know if these tips help or better yet come join us in our community where I share actionable items for your own FB group DAILY. Facebook Group Success - Community Cafe

See you there!

Facebook Groups vs Pages: which is better?

Do I open a Facebook Group or a Facebook Page for my business? 

You’ve just started your business and are pulling your hair out how to market it.  Today’s the day of social media right?!? But what the heck do you know, heck that’s why you’re on this page.


Maybe it’s a Network Marketing business, maybe a it’s an Etsy business, maybe a Real Estate business?  

You have seen big and small businesses on Facebook and you have probably been told you should start a Facebook page.  

Or you are part of a big social group on Facebook and think, maybe this is the direction I should go? 

I’m here to make your decision clear as day. Whew, I hope you’re thinking.  

Things to consider while making this decision.

  1. Are you planning on spending money on advertising? 
  2. Do you have a physical location? 
  3. Do you have existing Testimonials you would like to share?
  4. Is it your game plan to build a tight knit community?
  5. Would you rather have warm leads or cold leads?

Ok now that we have that out of the way.  Let's discuss your situation based on these considerations.

I have a facebook ad budget

Awesome!  Most do not when they first start out.  They typically spend their ad budget on training themselves to place the ads.  Which I think is super smart.  But here is my take on using your Facebook Ad Budget.

If you have an established Facebook Page and following you are more likely to get traction on your page and Ad money spent will be worthwhile for you.  

But if you are just starting out, I would recommend building a community for free or very little money, get your feet off the ground understanding what your community needs and then create a Facebook page for advertising purposes.

We know that Facebook does not favor free when it comes to using a Business page so if you are thinking your posts will be seen on your page over a Facebook Group you are sadly mistaken.  That's just the way the FB pages roll. 

I have a physical location

If you are a brick and morter business then it will behoove you to open up your Facebook Page first.  This way your customers can physically find you.  You will be more likely to drive traffic to your physical location from Facebook Ads directed specifically to your location.  This should be your first step before a Facebook Group.  If you have raving fans of your product then think about opening up a group but I think with a physical location your time will be well spent on your page. 

I have customers who have written testimonials

If you have an established business and your customers are so happy with what you have to offer, then my suggestion is to start your Facebook Page first.  Ask then politely to place their recommendations and testimonials on your page.  This is an incredible feature that Facebook offers and is a quick way for you to show social proof to your potential new customers.  Start with the page, focus on your testimonials and then start to consider a group.  If you know that your customers are happy then you know that they will also want to connect in a smaller setting.  What better a way to connect happy fans.  So, in this case both options will benefit you and your business. 

if I have a tight knit community i will succeed

Your business is geared around others lifting each other up. Maybe you have a Health and Fitness business, an online marketing business, a Wellness business, a Network Marketing business, and even an Real Estate business where word of mouth is key to your success.

How best to achieve success on a word of mouth business is genuine conversation.  I mean genuine conversation, not here is my link please by and share with your friends.  LEGIT .... conversation.  

If you are ready to spend time on conversation so that your community can't say enough about you and what you have to offer than Facebook Groups are your Key to Success.  

If you still aren't sure about whether your brand fits in this category I have put together a CHECKLIST for you that simply answers the question whether you need a Facebook Page or a Facebook Group. 

cold leads are totally fine

This is a tricky one.  Let's say we have physical products to sell and we really don't need lifers.  If we sell our physical product once to a customer that is probably the first and last time we will see them.  I am sure there are situations like this and in this case having only a Facebook Page would fit your needs. 

But if you are looking for those people who have purchased your product to refer their friends than having a Facebook Group is the way to go.

Let's say you have an etsy shop that sells Drinkware with whimsical sayings on them.  Why not start a Facebook Group geared toward the conversation of drinking their fluids in whimsical mugs.

People love to show off their fun side and here you have given them an opportunity to share with the group their fun side and an opportunity for you to see what the public likes.  This may be more intel for you to create more product or just an opportunity for you to share with their friends that you too have that product in your shop if their friends want it. 

Really in a nutshell I believe that groups will work for just about any business you own but there are still businesses that would not be ideal for a group.  You just have to decide what your conversation goals around your product are.  If you are having a hard time deciding, here is the link to get my free Facebook Page vs Facebook Group Checklist.  If you're business is not listed make sure and shoot me an email and I would be happy to send you my personal opinion based on your situation.